My Story:
I didn’t start in digital design - but I’ve always been a designer. Before digital screens, I was designing clothes: first, as a child, for my dolls and my ballroom dance competitions; later, once I grew up - for my own clothing brand.
My journey to UX may be unconventional, but it reflects how I think: in visuals and structure.
I always try to understand "the why" behind processes/products/people’s action and decisions. This involves conceptual thinking and the ability to map a vision for the entire user journey, helping to create designs that are well thought out, not just modern or pretty. Why? Because I truly believe that great design happens when you understand people deeply.
Fashion taught me how to balance logic with emotion and make people feel understood, even without words. Owning a brand taught me business strategy, communication and end-to-end product thinking. With a Master’s in Political Science, I’ve studied systems, behaviour, and human complexity - skills that now help me zoom out, ask better questions, and design with empathy.
design experiences that feel good, make sense, and serve a purpose
My motto ?